Let's try another:  I have been a customer of both Costco and Sam's Club, since before they 'existed' - having to enroll and pay for memberships before the original facilities were completed(remember Price Club and Price Savers, in the '80's?)  Membership fees have not increased all that much, because paid memberships have greatly increased.  And I do know that it can be an over-the-top expense, at any cost, for some families, but what better gift to a family - savings are huge, when buying in quantity, and although some items are better to be purchased as necessary, there are alway items that can be better bought in bulk, ie., laundry products, cereals, lightbulbs, school/business supplies, linens, etc.  With any appliance, sporting goods or electronics purchase, the savings will instantly amount to more than the membership costs.  At any Holiday time, great bargains are abundant for gift items, and since Costco and Sam's offer similar product lines, it is always easy to find whatever you need, between the two warehouse entities.  Payments accepted by cash, check, or credit card!  Shop a little, save a lot!